As per the Wolfgang Digital research and reports, 43% of eCommerce traffic comes from the organic search. Apart from just a few elements of SEO or search engine optimization, there are other factors too that influence the ranking such as quality of content, external & internal link building for organic ranking and visibility.
As a matter of fact, Google uses more than 100 factors to determine how your content will rank when a user searches through keywords or phrases.
But many brands or companies suffer due to the lack of SEO optimization. Whether the seller is selling on Amazon and outsourcing professional Amazon listing services or starting a new eCommerce website and opting for eCommerce product data entry services, SEO should be on the right track to get better conversions.
Check out four SEO mistakes to avoid to increase your eCommerce revenue:
Ignoring Audience Keyword Research
Neglecting the most relevant keyword searches and phrases done by the targeted audience can make your page just invisible from the page. The customers aren’t searching the keywords or phrases the same way you think; so, it is always better to start from the niche. Start thinking about the problems that your product would be solving and add those keywords in your target.
Don’t just attach yourself with basic keyword variations because then you would be failing to optimize the purchase intent. This problem can be solved with long tail keyword searches.
If you are stuffing your content with too much of keywords which simply looks too much promotional, Google uses latent semantic indexing and thus able to downrank overstuffed content from its search results. Keyword stuffing does not improve optimization and relevancy and result in more bounce rates and less engagement.
Instead of stuffing, use your keywords naturally in the product description and maintain the keyword density throughout the content.
Avoiding Uniqueness & Originality In Content
One of the most important tasks that come under eCommerce product data entry services is content writing. The product description is a vital part under it which requires original, precise and informative data to persuade the customer and rank well in search pages.
Content is the priority when it comes to SEO optimization because this can make your product stand among the crowd. Don’t forget to mention the benefits of the product, about how it is solving the buyer’s problem and maintain a lucid language.
No Product Reviews
Customer reviews are a simple way of word of mouth marketing. People trust your brand because they must have had heard about it from one of their closest persons or used it or seen it too much on the media channels. It also leverage and encourage customers and also marks the brand’s position in the marketplace.
Also, Google loves to loop up current content over the dated pages or old contents or section with no activity. In professional Amazon listing services as well, customer reviews and product ratings hold special importance.